Glossary

Glossary for B2B eCommerce

Welcome to our B2B eCommerce glossary.

Explore our comprehensive eCommerce glossary for B2B companies, packed with industry-specific terms and definitions. Stay ahead of your competition by enhancing your business knowledge with our valuable resource.

301 Redirect
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A 301 Redirect is a permanent redirect from one URL to another. This is important in B2B eCommerce because it ensures that users and search engines are directed to the correct page, which can improve search engine rankings and prevent the loss of valuable traffic.

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404 Error
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A 404 error is an HTTP status code that indicates a webpage or resource could not be found on a server. When a user attempts to access a URL that does not exist or has been moved, deleted, or renamed, the server responds with a 404 error. It signifies that the requested content is unavailable, and the server cannot fulfill the request. The error message helps users and search engines understand that the page they are looking for is not accessible at the provided URL.

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A/B testing
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A/B testing is a technique used to compare two versions of a webpage or other digital content to determine which performs better. B2B eCommerce companies can use A/B testing to optimize their website design and content, improving user engagement and ultimately driving more sales.

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API integration
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API integration is the process of connecting different software applications using Application Programming Interfaces (APIs).  For an effective B2B eCommerce site, API integration helps businesses automate processes, share data between different systems, and improve overall efficiency. By automating manual tasks, businesses can reduce errors, improve productivity, and enhance customer experiences.

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Abandoned Cart
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An abandoned cart is a term used to describe when a customer adds products to their online shopping cart but does not complete the purchase. In B2B eCommerce, this can be a major challenge, and there are various tactics that can be used to reduce the number of abandoned carts, such as retargeting ads and email campaigns.

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Above the fold
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Above the fold is a term used to describe the portion of a webpage that is visible without scrolling. In B2B eCommerce, it's important to have key information, such as product images and pricing, displayed above the fold to quickly engage and inform potential buyers.

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Advanced Search
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Advanced Search is a feature that enables users to search for products based on multiple criteria such as product name, SKU, or manufacturer. This feature can make it easier for B2B buyers to find the products they need, and it can also improve search engine rankings.

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Advanced filtering
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Advanced filtering is a feature that allows users to refine search results based on specific criteria such as price, brand, or product features. This can improve the user experience and make it easier for B2B buyers to find the products they are looking for.

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Affiliate Marketing
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Affiliate Marketing is a type of online advertising where businesses pay affiliates a commission for driving traffic and sales to their website. Affiliate marketing can help businesses expand their reach, find new customers, and increase sales. This process involves partnering with relevant websites or influencers to promote a company's products or services and earn a commission for every sale generated through their unique affiliate link. Effective affiliate marketing strategies require careful selection of partners, ongoing management of the program, and tracking and reporting on the performance of each affiliate. By leveraging affiliate marketing, companies can tap into new customer segments, increase brand exposure, and drive more sales.

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Alt Tag
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An alt tag is a descriptive text attribute that can be added to an image to help search engines understand what the image is about. B2B eCommerce companies can use alt tags to improve their search engine rankings and help potential customers find their products more easily.

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Analytics
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Analytics refers to the process and tools of collecting and analyzing data to gain insights and make informed decisions. A B2B eCommerce solution should include analytics tools to help businesses track sales, measure marketing campaigns, and understand customer behavior to optimize their online store and improve their bottom line. By using data to make informed decisions, businesses can improve their customer experiences, increase engagement, and drive more sales.

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Anchor Text
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This text refers to the clickable text within a hyperlink. It is usually displayed as underlined or differently colored text that users can click to navigate to another web page. Anchor text plays a significant role in SEO because search engines use it as a signal to understand the content and context of the linked page. When crafting anchor text, it is important to make it descriptive and relevant to the linked page, incorporating keywords that indicate the content users will find upon clicking the link. Optimizing anchor text helps search engines understand the relationship between linked pages and improves the overall ranking and visibility of the linked content.

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Assisted Conversions
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A valuable metric in digital marketing that measures the channels and touchpoints that contribute to a conversion, even if they are not the final point of conversion. Unlike last-click attribution, which assigns the conversion to the last interaction before a conversion is made, assisted conversions provide a more comprehensive view of the customer journey. By analyzing assisted conversions, marketers can gain insights into the various marketing channels, campaigns, or content that influenced the conversion process. This data allows marketers to allocate resources effectively, optimize their marketing strategies, and understand the impact of different touchpoints on driving conversions.

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Attribution Model
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A model that refers to the rule or methodology used to assign credit to marketing channels or touchpoints that contribute to a conversion. Since a customer's path to conversion often involves multiple interactions across different channels, attribution models help marketers understand which channels or touchpoints played a significant role in influencing the customer's decision. There are various attribution models available, including last-click, first-click, linear, time decay, and position-based models, each with its own way of assigning credit. By selecting and implementing the most appropriate attribution model, marketers can gain insights into the effectiveness of their marketing efforts and make data-driven decisions to optimize their strategies.

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Authentication
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The process of verifying the identity of a user, device, or system to ensure that only authorized individuals or entities gain access to secure resources, information, or services. It involves validating credentials, such as usernames and passwords, security tokens, or certificates, to confirm the identity of the user or device. Authentication is crucial for maintaining the security and integrity of systems, protecting sensitive data, and preventing unauthorized access. Common authentication methods include username/password authentication, multi-factor authentication (MFA), and Single Sign-On (SSO), among others.

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Authorization
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The process of granting or denying access rights and permissions to authenticated users or entities based on their identity and defined privileges. Once a user's identity has been authenticated, authorization determines the specific actions, resources, or data that the user is allowed to access or manipulate within a system or application. Authorization ensures that users can only perform actions or access resources that they are explicitly permitted to, according to their assigned roles, groups, or access levels. Effective authorization mechanisms are crucial for maintaining data security, preventing unauthorized activities, and enforcing the principle of least privilege.

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Automated Marketing
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Automated marketing uses technology and software to automate marketing tasks and processes, such as email marketing, social media advertising, and lead nurturing. It can help businesses save time and resources while improving targeting, personalization, and ROI.

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Autoresponder
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An automated email or message sent in response to a specific trigger or action taken by a user. It is commonly used in email marketing and customer support to deliver pre-determined messages or follow-up communications. Autoresponders can be set up to send immediate replies, scheduled messages, or triggered responses based on user interactions, such as subscribing to a newsletter, making a purchase, or filling out a contact form. These automated messages help businesses deliver timely and personalized information, nurture customer relationships, and provide efficient customer support. Autoresponders can be an effective tool for maintaining engagement, delivering relevant content, and driving conversions.

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Average Order Value (AOV)
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A metric that calculates the average amount of money spent by customers in a single transaction or order. It is determined by dividing the total revenue generated by the total number of orders during a specific period. A higher AOV indicates that customers are spending more per order, which can be an indication of increased customer satisfaction, effective cross-selling or upselling strategies, or successful pricing and promotion tactics. Tracking AOV helps businesses evaluate the effectiveness of their sales strategies, identify opportunities for revenue growth, and make informed decisions regarding pricing, product bundling, and customer segmentation.

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Average Time on Site
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A website analytics metric that measures the average duration of time users spend on a website during a single session. It provides insights into user engagement and indicates the level of interest or attention users have towards the website's content. A higher average time on site is generally considered positive, as it suggests that users find the content valuable and engaging. However, it is important to analyze this metric in conjunction with other key performance indicators (KPIs) to gain a holistic understanding of user behavior and website performance. By monitoring average time on site, businesses can identify opportunities to improve content quality, user experience, and overall website performance.

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B2B
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B2B stands for Business-to-Business and refers to companies that sell products or services to other businesses. B2B eCommerce companies are typically focused on selling to other businesses rather than individual consumers.

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B2B eCommerce
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B2B eCommerce refers to the buying and selling of products or services between businesses online. B2B eCommerce can help streamline business processes, reduce costs, and increase efficiency.

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B2B2C
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B2B2C stands for Business-to-Business-to-Consumer and refers to companies that sell products or services to other businesses, which then sell them to individual consumers. This model is becoming increasingly popular eCommerce as more companies look for new ways to reach consumers directly.

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B2C
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B2C stands for Business-to-Consumer and refers to companies that sell products or services directly to individual consumers rather than other businesses.

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B2C eCommerce
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B2C eCommerce refers to the buying and selling of products or services directly to individual consumers online. B2C eCommerce companies often focus on creating a seamless user experience and leveraging social media and other marketing channels to reach potential customers.

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Bill of Lading (BOL)
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A document that details the goods being transported, the carrier, and the terms of the shipment. The BOL serves as a contract between the shipper, carrier, and receiver, providing important details about the shipment, such as the quantity and description of the goods, the origin and destination of the shipment, and the shipping terms and conditions. In B2B transactions, the BOL is an essential document for ensuring that products are shipped accurately and efficiently, while also providing legal protection in case of disputes or issues during transportation.

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Backlinks
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Also known as inbound links or incoming links, are links from external websites that direct users to a specific web page. They play a crucial role in search engine optimization (SEO) as they serve as a vote of confidence or endorsement from other websites. Search engines consider backlinks as a measure of a website's authority, relevance, and credibility. Websites with a higher number of quality backlinks are likely to rank higher in search engine results. However, it's important to note that not all backlinks are equal, as search engines also consider factors such as the authority and relevance of the linking website. Building a strong backlink profile through ethical and quality-focused strategies can significantly improve a website's visibility and organic search rankings.

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Backorder
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A backorder is an order placed by a customer for a product that is temporarily out of stock or not currently available. When a customer places a backorder, they are essentially reserving the product for when it becomes available again. Backorders can occur for a variety of reasons, such as unexpected demand for a product, delays in production or shipping, or inventory management issues. In some cases, a backorder may be caused by a product being discontinued or permanently out of stock. Backorders can be a useful tool for businesses to manage inventory and fulfill customer demand while minimizing the risk of overstocking or understocking. However, it is important for businesses to communicate clearly with customers about backorder status and provide timely updates on estimated delivery times.

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Backups
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Refer to the process of creating copies of data or files to ensure their preservation and availability in the event of data loss, system failures, or other unforeseen circumstances. Backing up data is a critical aspect of data protection and disaster recovery planning. It involves regularly duplicating and storing data in secondary storage systems or off-site locations, such as external hard drives, cloud storage, or tape drives. Backups can be performed manually or automated using backup software or services. By maintaining up-to-date backups, businesses can mitigate the risks associated with data loss, system failures, cyberattacks, and human errors, allowing for efficient data restoration and minimizing downtime.

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Billing Address
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The address associated with a payment method used for billing purposes, such as credit card transactions, online purchases, or subscription services. It is the address where the cardholder or account owner receives their financial statements and invoices. When making online purchases or conducting eCommerce transactions, customers are typically required to provide their billing address for verification and fraud prevention purposes. The billing address is used to confirm the cardholder's identity and ensure that the payment details match the information on file with the financial institution. It is important to accurately provide the billing address to ensure successful and secure transactions.

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Black Hat and White Hat SEO
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Two contrasting approaches to search engine optimization, with Black Hat SEO referring to unethical or manipulative techniques, while White Hat SEO focuses on ethical and sustainable practices.

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Blog
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A blog for B2B audiences is a web-based platform where businesses create and share informative content specifically targeting other businesses as their audience. It serves as a valuable marketing tool, providing industry insights, expert advice, product updates, and thought leadership to engage and educate other businesses. B2B blogs focus on addressing the challenges and interests of business professionals, fostering trust, establishing credibility, and generating leads within the business-to-business sector.

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Bottom of Funnel (BOFU)
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OFU refers to the last stage in the customer journey or sales funnel, where prospects are near the point of making a purchasing decision. At this stage, individuals have already shown interest, engaged with the brand, and moved through earlier stages of the funnel, such as awareness and consideration. The primary focus of the bottom of the funnel is converting prospects into customers. Marketing efforts in this stage are geared towards providing the necessary information, addressing any remaining concerns or objections, and offering incentives or promotions to facilitate the purchase decision. Tactics used at the bottom of the funnel may include personalized emails, product demos, free trials, testimonials, and limited time offers. By optimizing strategies for the bottom of the funnel, businesses can increase conversion rates, generate sales, and nurture customer loyalty.

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Bounce Rates
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Bounce rate is a metric in website analytics that measures the percentage of visitors who leave a webpage without interacting or navigating to any other page on the same website. It indicates the level of engagement and relevance of a webpage to visitors. A high bounce rate suggests that visitors did not find the content or user experience compelling enough to explore further. It is important to analyze bounce rates to identify areas of improvement in terms of content, design, or user experience, in order to increase visitor engagement and encourage them to explore more of the website.

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Breadcrumb navigation
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Breadcrumb navigation is a type of website navigation that shows users their location on a website and allows them to quickly navigate to previous pages. This can be particularly useful in B2B eCommerce, where buyers may need to navigate through multiple pages to find the products they need.

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Business Intelligence
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Business intelligence involves the collection, analysis, and presentation of business data to inform decision-making. It includes a range of tools and techniques, such as data mining, predictive analytics, and reporting. Effective business intelligence can help businesses gain insights into their operations, identify opportunities for growth, and optimize performance.

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Customer Relationship Management (CRM)
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CRM is a software system that helps businesses manage their interactions with customers throughout the customer lifecycle. It includes sales, marketing, and customer support functions and helps companies to improve customer engagement, build and maintain relationships, and increase customer satisfaction. Coupled with B2B eCommerce, CRM can help companies track customer data, analyze customer behavior, and personalize the customer experience to drive sales and loyalty.

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Caching
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Caching is a mechanism used in computing to store frequently accessed data or resources in a temporary and faster-accessible location, called a cache. The purpose of caching is to improve system performance by reducing the time and resources required to retrieve data from its original source. When a request is made for data, the system first checks the cache, and if the data is found, it is retrieved from there, avoiding the need to fetch it again from the original source. Caching is widely used in various applications, such as web browsing, database systems, and file systems.

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Call to Action (CTA)
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A Call to Action (CTA) is a prompt or instruction that encourages and guides users to take a specific action. It is typically presented in the form of a button, link, or statement that urges the audience to engage further, such as "Sign up now," "Buy now," or "Learn more." CTAs are strategically placed within marketing materials, websites, or advertisements to create a sense of urgency and motivate users to take the desired action, ultimately driving conversions and achieving specific goals.

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Carrier
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A company that provides transportation services, such as shipping or trucking. Carriers play a critical role in order fulfillment, ensuring that products are transported from the warehouse to the customer in a timely and efficient manner. Carriers can provide a range of transportation services, such as ground, air, or sea transport. Companies can benefit from using carriers that provide real-time tracking, insurance, and reliable delivery.

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Cart Abandonment
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Cart abandonment occurs when a customer adds items to a shopping cart but leaves the website or application before completing the purchase. It is a common challenge for online businesses and can result in lost sales and revenue. Effective cart abandonment strategies can include retargeting ads, email reminders, and offering incentives to complete the purchase.

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Cart Abandonment Rate
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Cart abandonment rate refers to the percentage of online shopping carts that are abandoned by users before completing a purchase. This metric is commonly used by e-commerce businesses to measure the effectiveness of their checkout process and identify potential areas for improvement. A high cart abandonment rate may indicate issues such as complicated checkout procedures, unexpected costs, or lack of trust, while a low rate suggests a seamless and user-friendly purchasing experience.

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Chargeback
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The reversal of a payment made by a customer through their bank or credit card company. It occurs when a customer disputes a transaction, usually due to issues such as fraud, product dissatisfaction, or non-delivery. Chargebacks provide a mechanism for consumers to protect their interests and seek refunds in cases of problematic or unauthorized transactions.

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Churn Rate
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Churn rate refers to the percentage of customers or subscribers who discontinue using a product or service over a specific period. It measures customer attrition and is calculated by dividing the number of customers lost during that period by the total number of customers at the beginning of the period. A high churn rate indicates a higher rate of customer turnover, which can impact business revenue and growth. Lowering churn rate is often a priority for companies, as it can improve customer retention, loyalty, and overall business success.

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Click-Through Rate (CTR)
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Click-Through Rate (CTR) is a metric that measures the percentage of users who click on a specific link, advertisement, or call to action out of the total number of impressions or views. It is commonly used in digital advertising, email marketing, and search engine marketing (SEM) campaigns. CTR provides insights into the effectiveness of a campaign or content in generating user interest and engagement. A higher CTR indicates that the content or advertisement is compelling and relevant to the target audience. CTR can be calculated by dividing the number of clicks by the number of impressions and multiplying the result by 100. By monitoring and optimizing CTR, businesses can assess the performance of their campaigns, refine messaging, improve targeting, and drive more traffic or conversions.

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Click-to-Open Rate (CTOR)
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Click-to-Open Rate (CTOR) is a metric used in email marketing to measure the percentage of email recipients who both open an email and click on a link within the email. It provides insights into the effectiveness of the email content and the level of engagement it generates among the recipients who opened the email. A higher CTOR indicates that the email content resonates with the recipients and motivates them to take further action. By analyzing CTOR, businesses can evaluate the performance of their email campaigns, optimize email content, design compelling calls to action, and improve overall email engagement and conversion rates.

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Cloud Computing
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Cloud computing is a model of computing that involves the delivery of computing services over the internet, including storage, processing, and networking. It offers businesses a flexible and scalable way to access technology resources without the need for expensive hardware and infrastructure.

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Content Delivery Network (CDN)
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A Content Delivery Network (CDN) is a distributed network of servers strategically placed in different geographic locations. It helps deliver web content, such as images, videos, and other static files, to end-users more efficiently by reducing latency and improving performance. CDNs store cached copies of content closer to users, minimizing the distance data needs to travel, thus decreasing load times and improving user experience. This network architecture enhances scalability and reliability while reducing the burden on origin servers, making it ideal for serving content to a large and geographically diverse user base.

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Content Management System (CMS)
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A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content on the web without requiring extensive technical knowledge. It provides a user-friendly interface for organizing and editing content, enabling multiple users to collaborate on creating and updating webpages. A CMS typically includes features such as content creation and editing, version control, workflow management, and publishing tools. It simplifies the process of website maintenance and enables efficient content delivery, making it an essential tool for businesses and individuals managing online content.

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Content Marketing
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Content marketing is a marketing strategy that involves creating and sharing valuable content to attract and engage customers. Content marketing can help businesses establish thought leadership, build trust with customers, and drive more sales. This process involves developing a content strategy that aligns with business objectives, creating high-quality content that resonates with the target audience, and distributing this content through various channels such as social media, email, and blogs. By creating content that educates and informs potential customers, companies can increase brand awareness, establish themselves as industry leaders, and drive more sales.

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Conversion Funnel
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A conversion funnel is a marketing concept that represents the path a potential customer takes from initial awareness to the desired action, such as making a purchase or completing a specific goal. It consists of multiple stages, including awareness, interest, consideration, and ultimately, conversion. The funnel illustrates the gradual narrowing of prospects as they move through the stages, with the goal of maximizing conversions by optimizing each step to minimize drop-offs and encourage the desired action.

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Conversion Path
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Conversion path, in the context of eCommerce, refers to the sequence of steps or actions a customer takes from the initial point of engagement to completing a desired goal, such as making a purchase. It typically includes various touchpoints, such as product discovery, browsing, adding items to cart, and final checkout. The path may involve multiple channels, such as search engines, social media, or email marketing. Analyzing and optimizing the conversion path helps businesses understand customer behavior, identify bottlenecks or drop-off points, and make informed decisions to enhance the overall conversion rate and improve the customer journey.

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Conversion Rate (CR)
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Conversion rate in eCommerce refers to the percentage of website visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or completing a form. A higher conversion rate indicates that a larger proportion of visitors are engaging in the desired action, reflecting the effectiveness of a website or marketing campaign in converting potential customers into actual buyers or subscribers.

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Conversion optimization
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Conversion optimization is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It involves analyzing user behavior, testing different strategies and tactics, and implementing changes to improve the user experience and increase conversions.

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Cookies
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Cookies are small text files stored on a user's device by a website. They serve various purposes, including improving user experience and gathering information about user interactions. Cookies enable websites to remember user preferences, such as language settings and login credentials, and track user behavior, allowing for personalized content and targeted advertisements. They are designed to enhance website functionality and provide a more tailored browsing experience. However, cookies also raise privacy concerns, as they can track and collect user data. Users can typically manage cookie settings or delete them through their web browser options.

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Cost-per-Click
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Cost-per-Click (CPC) is a digital advertising pricing model where advertisers pay a predetermined fee each time a user clicks on their ad. It is commonly used in online advertising platforms like search engines and social media platforms. The CPC model allows advertisers to measure the effectiveness of their campaigns and control their budget by paying only for actual clicks received on their ads, rather than impressions or views. Advertisers bid on keywords or target demographics, and the CPC is determined by factors such as competition, ad quality, and relevancy.

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Cross-border Payments
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This type of payment refers to the transfer of money between businesses or individuals located in different countries. These transactions involve currency conversion, international banking systems, and compliance with foreign exchange regulations. Cross-border payments are essential for global trade and financial transactions.

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Cross-selling
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Cross-selling is the practice of offering additional products or services to a customer who is already making a purchase. It is a common strategy in B2B eCommerce, where businesses seek to increase their revenue and profitability by encouraging customers to add more items to their carts. Effective cross-selling requires a deep understanding of customer needs and preferences, as well as a comprehensive product catalog and intelligent product recommendations.

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Customer Acquisition
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Customer acquisition is the process of attracting new customers to a business. It involves identifying and targeting potential customers through various marketing channels, such as social media, email, and search engines. Effective customer acquisition strategies can help businesses expand their customer base, increase brand awareness, and generate revenue.

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Customer Experience
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Customer experience is the total of all interactions a customer has with a business, from initial awareness to post-purchase support. It encompasses all aspects of the customer’s journey, including product selection, purchasing, delivery, and ongoing service. A positive customer experience can lead to increased customer loyalty and advocacy and can help businesses differentiate themselves from their competitors.

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Customer Journey
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The customer journey is the process a customer goes through when interacting with a business, from initial contact to post-purchase support. It is essential for distribution and manufacturing companies to map out the customer journey and identify the touchpoints where they can make the most impact. This includes optimizing the user experience on their website, providing helpful resources such as product guides and tutorials, and offering responsive customer support.

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Customer Portal
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A customer portal is a secure, online platform that allows customers to access their account information, track orders, and communicate with a B2B eCommerce company. Customer portals can help improve customer satisfaction and loyalty, as well as streamline business processes.

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Customer Retention
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Customer retention is the ability of a business to keep its customers over time. It is influenced by factors such as customer satisfaction, brand loyalty, and competitive pricing. Effective customer retention strategies can help businesses reduce churn, increase customer lifetime value, and improve profitability.

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Customer Satisfaction
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Customer satisfaction is a key metric that measures how well a business meets its customers' expectations. It is influenced by factors such as product quality, pricing, customer service, and overall experience. High levels of customer satisfaction can lead to repeat business, positive word-of-mouth, and increased revenue.

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Customer Segmentation
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Customer segmentation is the process of separating customers into groups based on common characteristics, such as demographics or purchasing behavior. By segmenting their customers, a company can tailor their marketing and sales strategies to each group's unique needs and preferences. This can result in higher customer satisfaction, increased customer loyalty, and higher revenue per customer.

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Customer Service
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Customer service is the process of providing support, guidance, and assistance to customers before, during, and after a purchase. It involves addressing customers' questions, concerns, and feedback in a timely and effective manner. Good customer service can build trust and loyalty and can help businesses differentiate themselves from their competitors.

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Customer lifetime value (CLV)
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(CLV) is the total value a customer represents to a business over the course of their relationship. Companies must strive to increase CLV by providing excellent customer experiences, nurturing customer relationships, and offering complementary products or services. By maximizing CLV, businesses can achieve long-term growth and profitability.

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Customs Broker
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A specialized individual or company that assists businesses in navigating the complex customs procedures and requirements when importing goods. They act as intermediaries between importers and customs authorities, ensuring compliance with regulations, facilitating clearance processes, and handling documentation on behalf of their clients.

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Data Analysis

Data analysis is the process of examining and interpreting data to identify patterns, trends, and insights. It involves applying statistical and computational methods to large datasets to uncover meaningful information that can inform decision-making. Data analysis can be used in a wide range of applications, from market research and customer profiling to supply chain optimization and risk management.

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Data Visualization

Data visualization is the use of charts, graphs, maps, and other visual tools to present data in a way that is easy to understand. It can help businesses communicate complex information and insights to stakeholders and decision-makers in a clear and compelling way. Effective data visualization requires a deep understanding of the data being presented and the target audience.

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Digital Commerce

Digital Commerce refers to the buying and selling of products or services online, including through eCommerce websites, mobile apps, and social media platforms. Digital Commerce has become increasingly important in B2B eCommerce, as more and more companies seek to expand their online presence and reach new customers.

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Digital Goods

Intangible products or content that are delivered electronically. They include items such as software, music, e-books, digital artwork, or video games. Unlike physical goods, digital goods can be instantly downloaded, streamed, or accessed online. The sale and distribution of digital goods often involves licensing agreements and digital rights management to protect intellectual property.

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Digital Services

Encompasses intangible services that are delivered electronically over the internet or through other digital platforms. They include services such as website hosting, online advertising, cloud computing, software-as-a-service (SaaS), streaming platforms, and online consultations. Digital services are highly scalable, easily accessible, and often offer cost-effective solutions for businesses and customers.

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Discount code (or coupon, or promo code)

A discount code, coupon, or promo code is a string of characters or numbers provided by online retailers or service providers to customers, enabling them to obtain a price reduction or special offer when making a purchase on their website. These codes are often entered during the checkout process and can provide discounts on specific products, free shipping, or other incentives. They are used as a marketing tool to encourage customer engagement, increase sales, and foster loyalty by offering exclusive deals to online shoppers.

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Domain Name

A domain name is a unique and human-readable web address that identifies a specific website on the internet. It serves as a memorable and easy-to-use identifier for individuals, businesses, or organizations. Domain names are composed of two main parts: the top-level domain (TLD), such as .com or .org, and the second-level domain (SLD), which is the chosen name before the TLD. When a user enters a domain name in a web browser, it translates to an IP address, enabling the browser to locate and access the corresponding website's content.

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Dropshipping

Dropshipping is a fulfillment method that allows businesses to sell products without keeping inventory in stock. Instead, a third-party supplier directly ships products to customers. Dropshipping for use in B2B eCommerce can reduce inventory carrying costs, increase product offerings, and improve order fulfillment. By leveraging a dropshipping model, businesses can scale their operations and focus on core competencies while relying on reliable suppliers to deliver their products.

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Duty

Also known as an import duty or customs duty and refers to a tax imposed by the government on goods that are imported into a country. It is a financial obligation placed on importers to generate revenue and protect domestic industries from unfair competition. Duties can vary based on the type and value of the imported goods.

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E-invoicing

E-invoicing is the process of generating, sending, and receiving invoices electronically, eliminating the need for paper-based invoicing. Companies implement e-invoicing to streamline their billing process, reduce errors, and improve cash flow. Electronic invoices are typically sent via email, EDI, or other electronic communication methods and can be easily tracked and managed.

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E-procurement

E-procurement is the process of purchasing goods and services electronically, typically through an online marketplace or platform. It can help businesses streamline their procurement processes, reduce costs, and improve transparency and efficiency. E-procurement can also provide access to a wider range of suppliers and improve supplier management.

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eCommerce

eCommerce, short for electronic commerce, refers to the buying and selling of products or services online. eCommerce has revolutionized the way that businesses operate, providing new opportunities for growth and efficiency.

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Electronic Data Interchange (EDI)

EDI is an electronic communication system that enables businesses to exchange documents, such as purchase orders and invoices, with their partners in a standardized format. In B2B eCommerce, EDI can streamline communication and data exchange between businesses, reducing errors, improving supply chain visibility, and accelerating order fulfillment.

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Electronic Data Interchange for Administration, Commerce, and Transport (EDIFACT)

EDIFACT is an international standard format for electronic data interchange. It allows companies to exchange business documents electronically, such as invoices, purchase orders, and shipment notices. EDIFACT provides a common language for businesses to communicate with their trading partners, reducing the need for manual data entry and increasing efficiency.

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Enterprise Resource Planning (ERP)

ERP is a software system that integrates key business processes such as accounting, inventory management, and customer relationship management. An ERP system can help companies manage their operations more effectively and provide a better customer experience.

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Email

Email is a widely used electronic communication method that allows individuals and organizations to exchange messages, files, and information over the internet. It stands for "electronic mail" and functions similarly to traditional mail, but in a digital format. Users can compose, send, and receive messages instantly, with the ability to attach files and include multiple recipients. Email services typically require a unique address for each user, and messages are delivered through servers across the internet. It has become an essential means of communication for both personal and professional purposes due to its convenience, speed, and accessibility.

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Email Marketing

Email Marketing is a powerful digital marketing strategy that involves sending targeted and personalized emails to customers and prospects with the aim of nurturing relationships and driving more sales. It is an essential component of B2B eCommerce as it enables companies to engage with customers in a cost-effective and scalable manner. By leveraging email marketing businesses can segment their email list based on customer behavior, interests, and preferences, and send relevant and timely content to each segment. This allows for the creation of tailored and personalized email campaigns that are more likely to resonate with the recipient, resulting in increased engagement and higher conversion rates. In addition, email marketing teamed up with B2B eCommerce can also be used to promote new products, announce promotions and discounts, and provide updates on company news and events. By providing valuable and relevant content, companies can establish themselves as thought leaders in their industry, build brand trust and loyalty, and ultimately drive more sales and revenue.

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Engagement Rate

Engagement Rate is a metric that measures the level of interaction and involvement a piece of content receives from its audience, typically in the context of social media. It is calculated by dividing the total number of engagements (such as likes, comments, shares) by the total number of followers or impressions, and then multiplying by 100 to express it as a percentage. Engagement Rate helps gauge the effectiveness and resonance of content, indicating how well it connects with and captivates the audience. Higher engagement rates generally indicate a more engaged and responsive audience.

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Event Triggered Email

Event triggered email refers to a type of automated email communication that is sent to recipients based on specific actions or events they have taken. These actions or events can include subscribing to a newsletter, making a purchase, abandoning a shopping cart, or reaching a milestone. Event Triggered Emails are highly personalized and timely, delivering relevant content and offers to recipients, and they are designed to engage, nurture, and convert leads or customers based on their behaviors or interactions with a website or brand.

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Evergreen Content

Evergreen content refers to enduring, valuable, and timeless information that remains relevant and useful to the target audience over an extended period. In B2B marketing, it typically encompasses educational resources, guides, or articles that address fundamental industry topics, provide solutions to common challenges, or offer insights into best practices. Evergreen content helps establish thought leadership, attracts organic traffic, and fosters long-term engagement with potential customers, as it maintains its value and relevance even as trends and market conditions evolve.

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Excise Tax

A specific tax levied on certain goods, such as alcohol, tobacco, gasoline, or luxury items. It is imposed in addition to other taxes and serves multiple purposes, including generating revenue, discouraging consumption of harmful products, and addressing external costs associated with their use. Excise tax rates can vary depending on the type and quantity of the taxed item.

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Exporting

Exporting involves the sale and shipment of goods from one country to another. Businesses engage in exporting to reach international markets and expand their customer base. It involves complying with export regulations, coordinating transportation, and ensuring the products meet the requirements of the target market.

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Full Truckload (FTL)

A shipping method used for larger shipments that require a full truckload. FTL shipping is ideal for larger shipments, as it allows businesses to ship many products in one shipment, reducing shipping costs and improving efficiency. Companies can benefit from FTL shipping when shipping larger quantities of products. FTL carriers typically offer faster delivery times and more reliable service than LTL carriers, making it a good choice for time-sensitive shipments.

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Freight

Goods that are transported by a carrier. Freight can include a variety of items, such as raw materials, finished products, and equipment. Freight is an important consideration when shipping products to customers. Businesses need to choose the right carrier and shipping method to ensure that products are delivered quickly and safely, while also minimizing shipping costs.

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Freight Forwarder

A freight forwarder is a company that specializes in managing the transportation of products from one location to another. Freight forwarders can help businesses streamline their logistics processes by managing transportation, customs clearance, and other regulatory requirements. By partnering with a freight forwarder, businesses can save time and resources while improving their supply chain efficiency.

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Fulfillment center

A warehouse or distribution center where orders are processed, packed, and shipped to customers. Fulfillment centers play a critical role in B2B eCommerce, ensuring that orders are processed and shipped quickly and accurately. Fulfillment centers can be owned and operated by the business or outsourced to a third-party logistics (3PL) provider. Companies can benefit from using fulfillment centers that provide a range of services, such as inventory management, order processing, and shipping.

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General Data Protection Regulation (GDPR)

GDPR is a regulation of the European Union that governs the collection and processing of personal data. Companies that operate in the EU must comply with GDPR requirements to protect the personal data of their customers. GDPR requires companies to obtain consent from individuals before collecting their data, allow individuals to access and delete their data, and implement appropriate security measures to protect the data.

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Infrastructure as a Service (IaaS)

IaaS is a cloud computing model that provides virtualized computing resources over the internet. It includes computing power, storage, and networking capabilities that can be accessed on demand. IaaS can provide businesses with flexibility, scalability, and cost savings compared to traditional on-premise infrastructure.

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Importing

The act of bringing goods into a country from another country. Importing involves the legal and logistical processes of obtaining foreign products and bringing them across borders. Imports can range from raw materials to finished goods and are vital for meeting domestic demands or accessing foreign resources.

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Incoterms

Also known as International Commercial Terms, are a set of standardized rules established by the International Chamber of Commerce (ICC) that define the responsibilities of buyers and sellers in international trade transactions. They outline crucial aspects such as transportation costs, risk ownership, and the point at which the responsibility for goods transfers from the seller to the buyer.

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Integration

Integration in the B2B eCommerce industry refers to the process of connecting and synchronizing different software systems, applications, or platforms to enable seamless data exchange and workflow automation between businesses. It involves linking diverse components such as Enterprise Resource Planning (ERP), inventory management, order processing, customer relationship management (CRM), shipping, and payment systems. Integration streamlines business operations, improves efficiency, and enhances collaboration by eliminating manual tasks and ensuring real-time data sharing. This enables businesses to achieve a unified ecosystem, facilitating smoother transactions and enhancing the overall customer experience.

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International Commerce

International commerce refers to the complex and interconnected system of exchanging goods and services between different countries. It involves the import and export of products and plays a crucial role in the global economy.

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Inventory Management

Inventory management is the process of tracking and managing a company's stock of products. Effective inventory management is crucial to ensure that products are always available for purchase and prevent stockouts or overstocks. An inventory management system can help businesses optimize their inventory levels, reduce carrying costs, and improve order fulfillment. An inventory management system should provide real-time inventory tracking, automated reorder triggers, and advanced forecasting and planning capabilities. Effective inventory management is the process of tracking and managing a company's inventory levels to ensure that the right products are available in the right quantities and at the right time. It involves forecasting demand, tracking inventory levels, and ordering or producing goods to meet customer needs. By managing inventory effectively, businesses can avoid stockouts, reduce excess inventory, and optimize cash flow.

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Less than Truckload (LTL)

A shipping method used for smaller shipments that do not require a full truckload. LTL shipping combines multiple smaller shipments from different shippers into one truckload, reducing shipping costs and increasing efficiency. Companies can benefit from LTL shipping when shipping smaller or less-than-truckload quantities of products. LTL carriers typically offer lower rates than full truckload carriers, making it a cost-effective option for smaller shipments.

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Lead Generation

Lead generation is the process of identifying and cultivating potential customers for a business's products or services. This involves identifying potential customers who are likely to be interested in your offerings and nurturing them through the sales funnel. To be successful, businesses must leverage various marketing and sales strategies and tactics, including targeted advertising, email marketing, social media engagement, outbound marketing, and content marketing, to attract and convert leads.

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Lead time

Lead time is the amount of time between when an order is placed and when it is delivered. Companies need to manage lead times effectively to meet customer expectations and avoid stockouts. Lead time includes the time required to process the order, manufacture the product, and ship it to the customer.

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Letter of Credit (LC)

An LC is a financial document issued by a bank that guarantees payment to the seller once the agreed-upon conditions are met. It acts as a secure method of payment in international trade, reducing the risk for both buyers and sellers. The LC ensures that the seller will receive payment upon fulfilling their obligations and provides confidence to the buyer that the goods will be delivered as agreed.

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Logistics

Logistics refers to the complex process of planning, coordinating, and executing the transportation of products from one location to another. For modern and effective B2B eCommerce, efficient logistics management is essential to ensure that products are delivered on time, at the right cost, and in good condition. Streamlining logistics processes and partnering with reliable carriers can reduce transportation costs, increase delivery times, and improve customer satisfaction.

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Marketplace

A marketplace is a virtual platform that enables various vendors to showcase and sell their products or services to customers. In B2B eCommerce, marketplaces can provide an effective and efficient way for businesses to expand their customer base and increase their sales. A well-designed marketplace can offer various features such as product listings, search and filter options, seller profiles, customer reviews, and ratings. These features help businesses establish trust with potential customers, provide them with a seamless buying experience, and enhance their overall shopping experience.

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Marketplace Facilitator

A company that operates an online platform or marketplace where third-party sellers can sell their products or services. The marketplace facilitator manages various aspects of the online transactions, including payment processing, order fulfillment, customer support, and often provides additional services such as marketing or logistics. The facilitator's role is to streamline the selling process for businesses and provide a convenient buying experience for customers.

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Meta Description

A Meta Description is a brief summary of a web page's content that appears in search engine results below the page title. In B2B eCommerce, a well-crafted Meta Description can improve click-through rates and attract potential customers to your site. It should be written with relevant keywords and provide a compelling summary of the page's content to entice users to click through to your site. A good Meta Description can help improve your search engine rankings and drive more traffic to your B2B eCommerce site.

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Middleware

A type of software that acts as a bridge between different applications or systems. Middleware allows for the seamless integration of disparate systems, enabling data to flow between them and ensuring that they work together efficiently. Middleware is used to connect different applications and systems, such as an online storefront, a customer relationship management (CRM) system, and an inventory management system. This integration improves the accuracy of data, streamlines processes, and provides a better customer experience.

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Minimum Order Quantity (MOQ)

Minimum order quantity, or MOQ, refers to the minimum amount of a product a customer must purchase in a single order. It is another common strategy in B2B eCommerce, where businesses seek to manage their inventory levels, reduce shipping costs, and incentivize larger orders. MOQs can vary depending on the product, market, and customer segment, and must be carefully balanced with customer needs and expectations.

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Mobile Commerce

Mobile Commerce, or mCommerce, refers to the buying and selling of products or services using a mobile device such as a smartphone or tablet. Mobile Commerce has become increasingly popular in B2B eCommerce, as more buyers use their mobile devices to research products and make purchases.

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Mobile Optimization

Mobile optimization is the process of designing and developing websites and applications that are optimized for mobile devices. This includes responsive design, fast load times, and easy navigation. With the growing use of mobile devices, mobile optimization is essential for businesses to provide a positive user experience and maximize conversions.

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Mobile responsive design

Mobile responsive design is a design approach that ensures that a website or application looks and functions well on mobile devices. In B2B eCommerce, a mobile responsive design is essential to provide a seamless user experience and maximize sales.

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Multi-currency Support

The capability of a website or application to display prices and process transactions in multiple currencies. It enables businesses to cater to a global customer base and enhances user experience by presenting prices in the currency familiar to the buyer. Multi-currency support often involves real-time currency exchange rates and seamless integration with payment gateways.

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Native Mobile App

A Native Mobile App is a mobile application that is developed specifically for a particular platform such as iOS or Android. In B2B eCommerce, a Native Mobile App can provide a more personalized and convenient buying experience for customers.

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Net Payment Terms

Net payment terms, in the context of B2B eCommerce, refer to the agreed-upon timeframe within which a buyer is expected to make full payment to the seller for goods or services rendered. It represents the number of days after the invoice date by which payment is due, without any discounts or deductions. Net payment terms are crucial for managing cash flow and maintaining a healthy financial relationship between businesses, ensuring that the buyer fulfills their payment obligations within the specified period.

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Net Promoter Score (NPS)

NPS is a metric used to measure customer satisfaction and loyalty. Companies can use NPS to identify areas where they can improve the customer experience and build more loyal customers. This can be achieved by collecting feedback from customers, analyzing the data to identify patterns, and taking action to address any issues or concerns.

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Net payment due date

The net payment due date is the date by which payment for an invoice must be received by the seller. Companies use net payment due dates to ensure timely payment and manage cash flow. For example, if an invoice is issued on May 1st with a net payment term of 30 days, the net payment due date will be May 31st.

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Nexus

A physical presence or connection in a state or country that establishes sufficient legal ties for a business to be subject to certain tax obligations, such as collecting and remitting sales tax. Nexus can be established through various means, including having a physical location, employees, or significant economic activity within a jurisdiction. Once nexus is established, businesses are required to comply with the tax laws and regulations of that jurisdiction.

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Omnichannel

Omnichannel is a strategy that involves integrating multiple sales channels to create a seamless customer experience. An omnichannel approach can involve integrating online and offline sales channels, such as a website, mobile app, and physical storefront, to create a cohesive customer journey. By creating a consistent customer experience across multiple channels, businesses can increase customer engagement and loyalty.

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Online Catalog

An online catalog is a digital representation of a company's products and services. An online catalog serves as the primary source of information for customers to browse, search, and select products. A comprehensive and user-friendly online catalog should include detailed product descriptions, high-quality images, and specifications, along with the relevant pricing and availability information. An online catalog should be optimized for easy navigation and search, enabling customers to quickly find the products they need. An online catalog is a crucial tool for businesses to showcase their offerings and help customers make informed buying decisions.

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Order Management System

An Order Management System (OMS) is a software application that helps businesses manage their order processing, inventory, and fulfillment processes. An OMS can automate workflows, reduce errors, and provide real-time visibility into order status, inventory levels, and shipping information. An OMS can also integrate with other business systems, such as Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) systems, and payment gateways, to streamline the entire order-to-cash cycle. An OMS can help businesses improve their order accuracy, reduce fulfillment times, and enhance customer satisfaction.

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Order Processing

Order processing is the process of receiving and fulfilling customer orders. Distribution and manufacturing companies must optimize their order processing systems to ensure timely and accurate fulfillment. This involves streamlining order entry and processing, managing inventory levels, and providing customers with real-time order tracking information. By providing a seamless order processing experience, businesses can increase customer satisfaction and retention.

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Order Tracking

Order tracking allows customers to track the status of their order from shipment to delivery. It provides transparency and visibility into the delivery process and can help reduce customer inquiries and complaints. Effective order tracking systems can help businesses improve customer satisfaction and loyalty.

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Out-of-stock rate

Out-of-stock rate refers to the percentage of times a product is ordered but is unavailable at the time of purchase. This can occur due to a variety of reasons, such as unexpected demand, supply chain disruptions, or poor inventory management. A high out-of-stock rate can lead to lost sales, reduced customer satisfaction, and decreased revenue. Distribution and manufacturing companies should regularly monitor their out-of-stock rate and implement strategies to minimize it, such as improving inventory forecasting and replenishment processes.

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PCI Compliance

PCI compliance refers to the security standards set by the Payment Card Industry to protect customer data and prevent fraud. It includes a set of guidelines and requirements that companies must follow to ensure the secure handling, storage, and transmission of credit card data. For a B2B eCommerce solution, PCI compliance is essential to protect customer data and build trust with customers. Non-compliance can result in costly fines, legal action, and damage to a company's reputation.

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Payment Card Industry Data Security Standard (PCI DSS)

PCI DSS, or Payment Card Industry Data Security Standard, is a set of security standards developed by major credit card companies to ensure that merchants maintaining a secure environment for credit card payments. The standards cover various security measures, including cardholder data protection, secure networks, regular monitoring and testing, strong access control, and information security policies. Compliance is mandatory for all merchants accepting credit card payments, regardless of size. Non-compliance can lead to fines, legal liabilities, and reputational damage.

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Point of Sale (POS)

The location where a transaction is completed, either in a physical retail store or online checkout. POS systems are used to process payments and track inventory, allowing businesses to manage their sales and revenue. POS systems are used to process orders, manage inventory, and track customer data. They can also be used to manage sales channels, such as online marketplaces or third-party platforms.

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Platform as a Service (PaaS)

PaaS is a cloud computing model that provides a platform for developing, running, and managing applications. It offers businesses a way to build and deploy custom software applications without the need for extensive hardware and software infrastructure. PaaS can provide scalability, reliability, and security for business applications.

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Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is a type of online advertising where businesses pay for clicks on their ads. For owners of a B2B eCommerce website, PPC campaigns can help businesses drive targeted traffic to their website, improve visibility and ultimately increase sales. Effective PPC campaigns require a thorough understanding of the target audience and their search behaviors, strategic keyword selection, compelling ad copy and landing pages, and ongoing optimization to ensure maximum ROI. By utilizing a well-executed PPC campaign, companies can increase their visibility and reach, generate high-quality leads, and drive more sales.

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Payment Gateway

A payment gateway is a software application that securely facilitates online transactions by encrypting sensitive payment information. It serves as the link between the customer, the merchant, and the bank, authorizing the transfer of funds and ensuring that customer data is protected. In B2B eCommerce, a payment gateway is essential to process online payments quickly, efficiently, and securely, reducing the risk of fraud and chargebacks.

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Personalization

Personalization is the process of tailoring marketing messages, product recommendations, and customer experiences based on individual customer data. On a B2B eCommerce website, personalization can improve customer engagement, increase customer loyalty, and drive more sales. By leveraging customer data to personalize their interactions, businesses can build stronger relationships with their customers and improve customer retention.

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Private Label

Private label products are manufactured by one company and sold under another company's brand name. This allows companies to offer unique products and differentiate themselves from competitors. Moreover, private label products can be tailored to meet the specific needs of a company's target market.

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Procurement

The process of acquiring goods and services from external sources. Procurement involves a series of steps, including identifying needs, researching suppliers, soliciting proposals, negotiating contracts, and managing relationships. Procurement is used to acquire goods and services online, often through a centralized procurement platform. Procurement software can help to automate the procurement process, improving efficiency and reducing costs.

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Product Configurator

A Product Configurator is a tool that allows customers to customize products based on their specific needs and preferences. On a B2B eCommerce site, a Product Configurator can help companies meet the unique needs of their customers and increase sales.

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Request for Information (RFI)

A request for information made by a buyer to a supplier that provides details about a product or service, including its features, pricing, availability, and delivery options. An RFI is often used as a preliminary step in the procurement process to gather information about potential suppliers and their capabilities. Businesses use RFI to explore a variety of options and gather data about suppliers before making a final purchase decision. RFIs help to establish a clear understanding of product specifications and requirements, which can improve the accuracy of quotes and proposals.

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Request for Proposal (RFP)

A formal request made by a buyer to a supplier that invites the supplier to submit a proposal outlining how they can meet the buyer's needs. The proposal typically includes details such as product or service specifications, pricing, delivery timelines, implementation plans, and customer support options. RFPs are used by buyers to evaluate different supplier proposals and compare them based on their relative strengths and weaknesses. RFPs are commonly used in procurement for complex or specialized products or services, such as software, industrial equipment, or custom manufacturing.

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Request for Quote (RFQ)

An RFQ is a request from a buyer to a supplier for a quote on the price of a product. Companies use RFQs to obtain competitive pricing from suppliers and negotiate better terms. RFQs typically include details such as quantity, delivery date, and product specifications.

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Refurbished Goods

Products that have been returned to the manufacturer or retailer due to various reasons, such as defects, customer dissatisfaction, or cosmetic damage. These items are repaired, restored, and thoroughly tested to ensure they meet the original product specifications and quality standards. Refurbished goods offer a cost-effective alternative to brand new products, often with warranties or guarantees, and contribute to reducing waste and promoting sustainability.

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Remittance

A payment made by a buyer or business to a supplier or vendor, often in a different country. It typically involves the transfer of funds to fulfill obligations for goods or services rendered. Remittances can be carried out through various methods, such as bank transfers, online payment platforms, or specialized remittance services.

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Retargeting

Retargeting is a type of online advertising that targets customers who have previously interacted with a company's website or products. In B2B eCommerce, retargeting can help businesses stay top-of-mind with potential customers and increase the likelihood of a sale. This process involves tracking user behavior on the website and using this data to show personalized ads to users who have previously engaged with the site. Retargeting helps businesses to increase brand awareness, build customer loyalty, and drive more sales by targeting users who have already shown an interest in their products or services.

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Return on investment (ROI)

Return on investment, or ROI, is a measure of the profitability of an investment. Businesses invest in various marketing, sales, and operational initiatives to grow their revenue and market share. Calculating ROI helps businesses evaluate the effectiveness of these investments and make informed decisions about future investments. To calculate ROI, businesses must compare the investment's cost to its return, considering factors such as time, resources, and opportunity costs.

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Reverse Logistics

The management and processes associated with handling returns, repairs, refurbishment, and disposal of products after they have been sold. It encompasses activities such as product recalls, customer returns, warranty claims, and recycling or repurposing of materials. Effective reverse logistics systems help businesses optimize their supply chain, minimize costs, and enhance customer satisfaction by efficiently handling the reverse flow of goods.

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Stock Keeping Unit (SKU)

A SKU, or stock keeping unit, is a unique identifier used to track inventory. It is a critical component of inventory management, allowing businesses to easily identify and track specific products throughout their supply chain. SKUs can include information such as product type, size, color, and style, making it easier to differentiate between similar products. Effective SKU management is essential for ensuring accurate inventory counts, reducing stockouts, and streamlining order fulfillment processes.

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Software-as-a-Service (SaaS)

SaaS is a software delivery model in which software applications are hosted by a third-party provider and accessed over the internet. SaaS can provide companies with access to powerful software tools without the need for expensive on-premise infrastructure.

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Sales Enablement

Sales Enablement refers to the process of providing sales teams with the tools, training, and resources they need to be successful. Sales Enablement can help companies improve their sales performance and provide a better customer experience.

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Sales Funnel

A sales funnel is a visual representation of the stages a customer goes through before making a purchase, from awareness to consideration to decision. Companies that use B2B eCommerce must optimize their sales funnels to maximize conversion rates and revenue. This can be achieved through strategies such as creating compelling content that speaks to each stage of the funnel, offering personalized products and services, and providing excellent customer service.

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Sales Tax

A tax imposed on the price of goods and services at the point of sale. It is typically collected by businesses from customers and remitted to the government. Sales tax rates can vary by jurisdiction and are often used to fund local or state government activities, such as infrastructure projects or public services.

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Search engine optimization (SEO)

SEO is a comprehensive process of optimizing a website to rank higher in search engine results pages, with the aim of increasing organic traffic, improving visibility, and driving more sales. A strong SEO strategy is crucial for B2B eCommerce companies seeking to grow their business online. This process involves conducting keyword research, optimizing website content, improving site structure and functionality, and building backlinks to the site. Effective SEO strategies help businesses attract more targeted traffic to their website, establish credibility and authority in their industry, and increase their customer base and revenue.

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Shipping & Fulfillment

Shipping & fulfillment encompasses the entire process of getting products from the warehouse or factory to the customer. It includes order processing, picking and packing, shipping, and delivery, as well as returns management. For a distributor or manufacturer’s B2B eCommerce site, efficient shipping & fulfillment processes are critical to meeting customer expectations for delivery times, reducing shipping costs, and maintaining product quality. Businesses can use a variety of shipping and fulfillment methods, including dropshipping, in-house fulfillment, or outsourcing to a third-party logistics provider.

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Social Media Marketing

Social Media Marketing is a marketing strategy that involves promoting a business's products or services on social media platforms. Social media marketing can help businesses reach new customers, improve brand awareness, and drive more sales. This process involves identifying the most relevant social media platforms for the target audience, creating a social media strategy that aligns with business objectives, and consistently creating and sharing engaging content. Effective social media marketing strategies require ongoing monitoring and optimization, as well as measurement and analysis to determine the ROI of each social media channel. By leveraging social media marketing, B2B eCommerce companies can increase their online visibility, establish brand authority, and drive more sales.

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Sourcing

The process of finding and selecting suppliers for a business. Sourcing involves identifying potential suppliers, evaluating their capabilities, and negotiating contracts. Sourcing can be done online through a variety of channels, such as supplier marketplaces, online auctions, or social networks. Sourcing software can help businesses to identify new suppliers, track supplier performance, and manage contracts.

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Supplier Portal

A web-based platform that facilitates secure and efficient interactions between suppliers and the companies they serve. It acts as a centralized hub, offering features such as access to purchase orders, invoices, and payments, self-service capabilities, collaboration tools, reporting, and analytics. The portal streamlines procurement processes, fosters better communication, and strengthens the buyer-supplier relationship, leading to improved efficiency and cost savings for both parties.

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Supply Chain Management

Supply chain management is the systematic coordination of the flow of goods, information, and services from raw material suppliers, through manufacturers, to end-users. It involves managing all aspects of the supply chain, from sourcing and procurement to production, transportation, warehousing, and delivery. Effective supply chain management requires collaboration, transparency, and flexibility across all stakeholders, including suppliers, customers, and logistics providers.

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Tariff

A form of tax levied on goods that are imported into a country. It is a trade policy measure used to regulate imports, protect domestic industries, and generate revenue for the government. Tariffs can be specific (based on quantity) or ad valorem (based on the value of the goods).

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Tax Exemption

A status granted to a business that allows it to avoid paying taxes on specific purchases. It is usually based on meeting certain criteria or engaging in qualifying activities. Tax exemptions can be granted by governments to incentivize particular industries, support charitable organizations, promote economic development, or encourage specific behaviors. By obtaining tax exemption status, businesses can reduce their tax liabilities and allocate resources more efficiently.

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User Experience (UX)

UX refers to the overall experience that customers have when interacting with a company's digital products and services. For a B2B eCommerce website, a good UX can improve customer satisfaction, increase engagement, and ultimately drive more sales. By designing a user-friendly interface, businesses can improve the online shopping experience and make it easier for customers to find and purchase products.

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Upselling

Upselling is the practice of offering a more expensive version of a product or service to a customer who is already making a purchase. It is an effective strategy in B2B eCommerce, where businesses seek to increase their average order value and profitability. Effective upselling requires businesses to understand customer needs and preferences, provide clear product information, and offer personalized recommendations based on customer data and behavior.

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Use Tax

A tax paid by a buyer when purchasing goods from another state or country and subsequently using them in their home state. It is designed to ensure that individuals or businesses do not evade sales tax by purchasing items outside their jurisdiction. Use tax is typically imposed at a rate equivalent to the local sales tax and is self-assessed and remitted by the buyer.

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User Interface (UI)

For a B2B eCommerce website, UI refers to the visual and interactive elements that make up a company's digital storefront and product pages. It includes elements such as website layout, color schemes, font styles, navigation menus, and interactive features like buttons, forms, and animations. A well-designed UI is critical to delivering a positive user experience on a website. An effective UI can help B2B buyers accomplish several key tasks. First, it can help them navigate the website more easily and find the products or services they need quickly and efficiently. This can save them time and effort and improve their overall experience with the site. Second, an effective UI can help buyers to evaluate the products or services on offer, by providing detailed product information, images, and reviews. This can help buyers to make informed purchasing decisions and increase their confidence in the quality and suitability of the products or services. Finally, an effective UI can help buyers to complete their purchases seamlessly, by streamlining the checkout process and providing clear calls-to-action. This can reduce cart abandonment rates and increase the likelihood of repeat purchases.

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Value-Added Tax (VAT)

A consumption tax that is added to the value of goods and services at each stage of production and distribution. It is levied on the incremental value created at each step of the supply chain, from raw materials to the final sale. VAT is a significant source of revenue for many countries and is collected by businesses on behalf of the government. The tax burden ultimately falls on the end consumer.

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Warehouse Management

Warehouse management is the process of overseeing a business's warehouse operations, including receiving and storing products, inventory management, and order fulfillment. Effective warehouse management is critical for distributors, which must manage large quantities of inventory, optimize warehouse layout and organization, and ensure timely and accurate order fulfillment. This involves implementing various best practices and tools, such as warehouse automation technologies, barcode scanning, and inventory management software. Effective warehouse management can help businesses reduce operational costs, improve inventory accuracy, and enhance customer satisfaction by ensuring timely and accurate order delivery.

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Wholesale Pricing

Wholesale pricing is a pricing strategy that offers discounts to customers who purchase in bulk. It is a common practice in B2B selling, where businesses seek to incentivize larger orders and build long-term relationships with customers. Wholesale pricing requires businesses to carefully balance the cost of goods sold with profit margins, as well as consider market demand, competition, and customer expectations.

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Extensible Markup Language (XML)

XML is a flexible markup language used to structure, store, and transport data. In eCommerce for businesses, XML can be used to exchange product information, inventory levels, and pricing data between different systems, such as online catalogs and order management systems. By standardizing data exchange, businesses can improve their supply chain efficiency and reduce manual data entry errors.

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