Product Information Management (PIM)

PIM Software for B2B Channel Sales

Boost sales efficiency with integrated and enriched product information

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Simplify Product Information Management

Boost your online sales and marketing efforts with CSX eCommerce PIM software tool. Reduce manual tasks, eliminate data errors, and improve team collaboration. Share your product catalog and deliver a seamless buying experience for your customers, anytime, anywhere.

CSX eCommerce PIM ecosystem with sources, actions, and outputsCSX eCommerce PIM ecosystem with sources, actions, and outputs

CSX eCommerce PIM features & functions

A Better Customer Experience with Less Headaches

With the CSX eCommerce PIM you can accelerate your time to market and reach the right customers faster. Spend less time on tedious catalog management and more time acquiring new customers.

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Collect, Import and Standardize Data
Consolidate product information from multiple sources into a single repository, ensuring accuracy and consistency with predefined guidelines.
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Enrich Product Information
Craft a compelling product message and provide a captivating product experience for your customers. Improve product descriptions by adding relevant details, media, connections, and translated content.
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Streamline Media Management
Efficiently organize your media files and link them to products, bundles, or entire categories.
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Enhance Product Presentation
Add images, videos, or any digital media assets to your products and engage your customers with captivating content.
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Share your content
Syndicate your up-to-date product information to ensure accuracy across all online platforms.
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Monitor Performance
Determine product readiness and identify areas for improvement using the Completeness Score. This metric enhances the likelihood of product success across diverse sales channels and marketplaces.

Streamlined Product Management

The CSX product management panel streamlines B2B eCommerce website management, letting you store and handle diverse product information files in one place. Enhance your product and category pages with images, sales materials, and files like data sheets, spec. sheets, videos, Material Safety Data Sheets (MSDS), Safety Data Sheets (SDS), VISIO stencils and technical drawings. The CSX eCommerce PIM saves valuable time by centralizing storage, organization, retrieval, and sharing of product files.

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CSX eCommerce product data integration with ERP

ERP & PIM Integration

Seamlessly import and synchronize your product data from your ERP into CSX PIM software using our user-friendly automatic or manual import tools. In just minutes, you can integrate all your product or catalog information using CSV, XML, or plain text files.

  • Edit your product data, save, and display real-time updates on your eCommerce website.
  • Save valuable time and resources using bulk editing tools across product families and categories.
  • Deliver an engaging, accurate, and useful product catalog for prospects and customers to minimize friction and grow online sales.
  • Synchronize product and category content cleanest data possible.

CSX eCommerce PIM Features

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Bulk Editing

CSX eCommerce's integrated PIM saves you time and headaches by instantly connecting attributes to products, enabling instant page updates across your entire catalog. No more hours spent updating pages individually—make edits easily and efficiently with our powerful PIM.

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Maximize conversions with CSX eCommerce PIM. It's a centralized hub for all product content, customized for buyer personas. Deliver accurate, enriched product information where and when it’s needed for optimal results.

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Completeness Scoring

Effortlessly prioritize your product updates as our system assigns a score to each item, enabling you to focus on what matters most. No more tedious manual checks required to ensure accurate and complete information across all your products.

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Product Categorization

Efficiently organize your products with categorization. Easily access, modify, and export data from specific categories, eliminating the need to sift through a large inventory. Streamline your workflow, allocate time for optimizing product pages, and boost sales revenue.

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PIM Workflow

With the CSX PIM, you can assign user permission access. Contributor content can be reviewed by authorized editors for approval. Track changes, prevent inaccuracies, and deliver accurate product info to customers. Plus, automate follow-ups to meet deadlines and streamline workflows.

Inbound data feed via ERP system

Inbound Data Feed - ERP

Maximize efficiency by connecting the PIM to your ERP with an inbound feed. Get direct access to item details like manufacturing dates, descriptions, dimensions, cost, and stock levels. Create precise, engaging product content in the PIM to educate buyers effectively.

Outbound feed - example CRM

Outbound Feed – CRM

Unleash your sales potential with CSX PIM / CRM integration for accurate, real-time product information. Empower your sales team, streamline processes, respond quickly, close deals, and drive success.

CSX PIM Benefits

Drive Efficiency

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Streamline Product Information Management

The CSX eCommerce PIM centralizes all product information and digital assets into one repository, reducing the risk of outdated data and improving data governance. With the CSX PIM, you can easily organize, update, and distribute product information without endless manual editing and verification.

More Consistency and Accuracy

By managing product data from a central hub, businesses can easily update information and distribute changes simultaneously across all channels, reducing the chances of errors or discrepancies. Ultimately, consistent and accurate information instills trust in customers and strengthens your brand integrity.

Optimization for Multiple Channels

CSX PIM provides flexibility to modify product data to meet the requirements of specific channels and audiences. You can tailor product information to each channel's needs, delivering a consistent and relevant experience while improving customer engagement and conversion rates.

Increase Revenue and Profitability

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Drive Growth with Captivating Product Content

Compelling product content can drive revenue on your B2B e-commerce website. It engages, builds trust, and provides valuable information. Through product descriptions, visuals, videos, and interactive elements, it showcases key benefits and value propositions. With CSX PIM, you can captivate and persuade B2B buyers by showcasing how products solve pain points and improve efficiency.

Elevate Rankings and Establish Trust

Optimizing your product content with relevant keywords, meta tags, and optimized titles can improve your website's search engine rankings. Higher rankings lead to increased traffic and revenue as potential customers are more likely to discover your products and buy. Improved conversion rates not only boost search engine rankings but also establish your website as a reliable destination for buyers seeking specific products. CSX PIM gives you the tools to improve your online presence and visibility among potential buyers.

Support Sales and Drive Customer Satisfaction

The CSX PIM empowers your sales team with instant access to comprehensive product information during offline engagements. With an eCommerce PIM, your sales representatives have the tools to address inquiries and close deals. This accessibility ensures confident responses to product-related questions, leading to increased sales and customer satisfaction.

Reduce Costs

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Streamline Your Marketing Workflow

Marketing teams invest a lot of time managing product data and assets. Collecting all the necessary information is time- and resource-consuming. The CSX PIM software tool solves this challenge by centralizing content and streamlining the search process reducing the time spent on finding and locating product data.

Minimize Returns

Implementing a PIM, saves costs by minimizing product returns. The CSX eCommerce PIM ensures accurate and reliable product data across all channels, both online and offline. This eliminates the risk of buyers encountering incorrect information, resulting in fewer returns and ultimately saving your business money.

Streamline Product Data Distribution

An integrated PIM reduces costs for distributors and manufacturers by streamlining the product information distribution process. The CSX eCommerce PIM serves as a centralized hub, ensuring seamless delivery and synchronization of product information across online and offline channels.

Roles that Benefit from an Integrated eCommerce PIM

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Product Managers

A product manager’s role encompasses goal-setting and overseeing the complete process of launching new products. This involves coordinating different departments to create captivating product pages that educate, inform and generate online sales. Additionally, their responsibilities include ensuring precise descriptions, specifications, and optimized pages enriched with digital assets such as images, videos, and CAD drawings.

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Marketing Managers

Marketing Managers focus on enhancing brand messaging on product pages. They gather and utilize relevant product content to create compelling and precise descriptions and feature bullets. These feature bullets effectively communicate the product's benefits, linking them to the problems customers aim to solve through their purchase decisions. The objective is to generate customer desire and effectively convey the value proposition of the product.

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Channel Managers

Channel managers play a critical role in managing relationships with sales channels. With a PIM, channel managers can streamline their workflows, improve content creation and distribution processes, enhance collaboration with channel partners, and maintain data accuracy to drive efficient and effective channel management

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Product page success relies on skilled copywriters who gather information from multiple departments, collaborating closely with managers to leverage brand messaging and create compelling pages that drive conversions.

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Sales Representatives

To effectively engage customers and drive sales, sales reps require accurate, current information to identify customer preferences and effectively communicate product details. Additionally, the ability to showcase cutting-edge visual sales content such as videos and product images is crucial for making a lasting impression on potential buyers.

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Sales Operations

Sales Ops teams benefit from an eCommerce PIM that centralizes product data, enables efficient information access, streamlines onboarding, facilitates cross-department collaboration, and improves customer satisfaction with accurate and complete product information.


What is PIM software and what does it stand for?
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PIM stands for Product Information Management. It is a software solution or system that allows businesses to centrally collect, manage, enrich, and distribute product data across various channels and platforms. PIM serves as a centralized repository for all product information, including attributes, descriptions, specifications, pricing, images, videos, and more.

The primary goal of a PIM system is to ensure the consistency, accuracy, and quality of product data throughout the entire product lifecycle. It enables businesses to effectively handle large volumes of product information, streamline workflows, and improve collaboration among teams involved in managing product data.

PIM systems play a crucial role in e-commerce, retail, manufacturing, and other industries where businesses deal with extensive product catalogs, multiple sales channels, and the need for accurate and up-to-date product information. By implementing a PIM solution, organizations can enhance their operational efficiency, provide consistent and engaging product experiences to customers, and optimize their multichannel marketing efforts.

What are the key benefits of using PIM software?
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Implementing a PIM software tool offers several key benefits for businesses in effectively managing and distributing product information.

One of the primary benefits of using PIM is the ability to ensure data accuracy and consistency across various channels. With a centralized repository for product information, any business can maintain a single source of truth, reducing the risk of errors and inconsistencies caused by manual data entry or unrelated systems. A PIM allows businesses to define and enforce data standards, validations, and rules, ensuring that product data is complete, up-to-date, and

consistent. This accuracy and consistency in product information not only enhances customer trust and satisfaction but also minimize returns, exchanges, and customer complaints due to incorrect or inadequate product details.

Next, PIM software enables businesses to efficiently distribute product information across multiple sales channels and platforms. It provides a streamlined process for adapting and delivering product data to various formats, languages, and channels, such as eCommerce websites, marketplaces, mobile apps, social media, and print catalogs. By centralizing and managing product information in a PIM system, businesses can quickly update and synchronize product data across all channels, ensuring consistent messaging and branding. This leads to a seamless customer experience, regardless of the channel they interact with, thereby increasing customer engagement, conversions, and sales. PIM software also supports personalized marketing efforts by enabling businesses to enrich product information with rich media assets, such as images, videos, and user reviews, which can enhance customer engagement and drive purchasing decisions. By leveraging PIM software, businesses can optimize their product information management processes, drive customer satisfaction, and gain a competitive edge in the market.

How does PIM software help with product data management?
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A PIM assists with product data management through two key aspects:

Centralized Data Repository: PIM software offers a centralized location for storing, organizing, and managing all product data. This eliminates scattered spreadsheets and manual processes, ensuring easy access and accurate information. With a single source of truth, businesses can maintain a comprehensive catalog, leading to improved data quality and consistency.

Streamlined Workflows and Collaboration: PIM software facilitates structured workflows and collaboration among team members. It automates approval processes, assigns roles, and allows real-time collaboration. This streamlines data governance, enhances communication, and boosts overall productivity in managing product data.

What are the main features of a PIM system?
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Features may vary from PIM software system, but most PIMs will offer the following capabilities:

· Product Repository: A PIM system provides a centralized location to store and manage all product data, including attributes, descriptions, pricing, images, videos, and more. This repository serves as a single source of truth for product information, ensuring consistency and accessibility.

· Product Data Organization: PIM systems offer tools for organizing and structuring product data in a logical manner. This includes defining product hierarchies, categories, and relationships to create a comprehensive and intuitive product taxonomy.

· Data Enrichment: A PIM enables businesses to enhance product information by enriching it with additional data and media assets. This can include attaching product images, videos, documents, user reviews, and other relevant content to provide a more engaging and informative product experience.

· System Integration: PIM software offers integration capabilities with other systems, such as ERP systems, CRM systems and digital asset management (DAM) systems.

This allows seamless data exchange and synchronization between the systems, improving overall operational efficiency.

· Data Import: PIM systems allow businesses to import product data from various sources such as ERP systems, suppliers, existing databases and spreadsheets. They also provide integration capabilities to connect with other systems like marketplaces and content management systems (CMS).

· Data Validation: A PIM offers validation mechanisms or tools to ensure data accuracy and consistency. They may include data validation rules, data completeness checks, and data standardization options to maintain high-quality product information.

· Workflows and Collaboration: They provide workflows and collaboration features to streamline the process of managing product data. This includes assigning roles and responsibilities, defining approval workflows, and facilitating collaboration between teams involved in product data management.

· Versioning and History Tracking: PIM systems allow tracking and managing different versions of product data, enabling businesses to maintain a historical record of changes. This feature is particularly useful for auditing purposes and reverting to previous versions if needed.

· Scalability and Flexibility: PIM systems are designed to handle large volumes of product data and support business growth. They provide scalability and flexibility to accommodate expanding product catalogs, changing business needs, and evolving market requirements.

How does PIM software integrate with other business systems and platforms?
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PIM software typically integrates with various business systems and platforms to streamline data exchange and ensure synchronized product information across the organization. Here are some common platforms that integrate with PIM software: ERP systems, Content Management Systems, eCommerce platforms, marketplaces (ex: Amazon, eBay or Alibaba), Product Lifecycle Management (PLM) systems, Digital Asset Management (DAM) systems, and Business Intelligence and Analytics platforms.

Integration with these systems and platforms is typically handled using APIs (Application Programming Interfaces), which enable data exchange and communication between different software systems. APIs allow PIM software to retrieve and send data to other systems, ensuring seamless integration and data synchronization.

How can PIM software contribute to improving customer experience and increasing sales?
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A PIM can improve the customer experience and contribute to sales in the following ways:

Consistent, Accurate Product Information: PIM software guarantees consistent, accurate, and up-to-date product information across channels. By centralizing data, businesses offer reliable info, fostering trust, improving customer experience, and avoiding confusion or dissatisfaction from conflicting details.

Engaging Product Experiences: PIM software enhances product information with media assets like images, videos, and documents, creating immersive experiences for customers. This helps them make informed purchasing decisions by providing high-quality visuals, detailed descriptions, and supporting materials. By engaging customers effectively, businesses can increase sales.

Personalization and Localization: PIM software plays a key role in facilitating personalized and localized marketing strategies. By adapting product information to suit specific customer segments and regional preferences, businesses can cater to a wide range of target markets effectively. This approach enhances the relevance and appeal of products, leading to improved customer satisfaction and higher conversion rates in sales.

Efficient Multichannel Distribution: A PIM enables efficient distribution of product information across multiple channels and platforms. It ensures consistent and updated data on e-commerce websites, marketplaces, social media, mobile apps, and other digital touchpoints. This seamless customer experience builds confidence, loyalty, and drives sales growth.

Faster Time-to-Market: A PIM speeds up product launches, streamlining data management and enabling quick publication across channels. This boosts time-to-market, ensuring timely access to new products, maximizing sales, and staying ahead of competitors.

How does PIM help with multichannel marketing
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PIM software supports multichannel marketing by centralizing and managing product data to ensure consistent and accurate information across a variety of sales channels. It allows businesses to adapt product content to specific channel requirements, syndicate data efficiently, and localize product information as required. PIM software enhances the overall product experience through multimedia enrichment and enables real-time updates and synchronization across channels and resellers. By leveraging a PIM, businesses can more effectively manage their multichannel marketing, improve customer engagement, and drive sales.

What are the benefits of a B2B software platform that integrates an eCommerce store, a PIM and a CMS in one package?
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An eCommerce platform that combines an integrated eCommerce store, a PIM (Product Information Management), and a CMS (Content Management System) in one package offers several benefits:

Seamless Data Integration: Having an integrated eCommerce store, PIM, and CMS eliminates the need for separate system integrations. Product information managed in the PIM can be directly linked and displayed on the eCommerce store, ensuring consistency and accuracy. The CMS allows for management of general website content including blog posts, company pages, marketing campaign pages and the associated rich media files.

Streamlined Product Data Management: The combination of an eCommerce store, PIM, and CMS in one package streamlines product data management processes. Businesses can easily manage product attributes, descriptions, pricing, and media assets within the PIM, while simultaneously creating and editing content using the CMS. This reduces duplication of effort, enhances data consistency, and improves overall operational efficiency.

Enhanced Customer Experience: Integrating an eCommerce store, PIM, and CMS enables businesses to provide an enhanced customer experience. With a unified system, businesses can deliver consistent and rich product information, high-quality content, and personalized experiences to customers. This unified approach creates a cohesive and engaging customer journey, leading to increased customer satisfaction, loyalty, and ultimately, higher sales conversions.

Improved Content Management: The integration of a CMS allows businesses to efficiently manage content in parallel to product information. This includes creating SEO-optimized landing pages, managing blog posts, and incorporating multimedia assets to enhance product information. The CMS allows marketing teams to effectively present compelling, informative content that aligns with the company’s product offerings, improving the overall customer experience and search engine visibility.

Simplified Technology Stack and Cost Savings: Combining an eCommerce store, PIM, and CMS into a single package reduces the complexity of the technology stack. Businesses can benefit from a unified platform that eliminates the need for multiple software solutions, integrations, and maintenance efforts. This consolidation can lead to cost savings in terms of software licensing, development, and support, while also streamlining vendor management.

Efficient Workflow and Collaboration: Having an integrated solution facilitates efficient workflow and collaboration between teams. The combined platform allows product managers, marketers, content creators, and developers to work in one environment together. They can collaborate on product data management, content creation, and website customization, improving productivity and reducing communication gaps.

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Simplify B2B eCommerce and digital catalog management.

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