Ecommerce Solution Provider Overview, Benefits & Risks

Choosing the right B2B eCommerce platform is a big decision, and Channel Software, as a P21WWUG eCommerce Partner, understands this well. While B2C eCommerce is usually straightforward, B2B eCommerce is more complex.

The B2B eCommerce world has many different solutions, technologies, pricing models, and customer needs. This can make the choice confusing.

To find the best B2B eCommerce solution for your business, you need to answer important questions like:

• Which eCommerce platform aligns most closely with your company's operations and workflow?
• Does the provider specialize in B2B ERP integration, particularly within the distribution sector?
• Can it handle our specific pricing structures and customer agreements?
• Should you purchase directly from a software vendor, or engage an agency or consultant?
• What specific eCommerce functionalities are essential for your business?
• How user-friendly is the platform for both our staff and customers?
• What key risks should you be aware of before making a decision?
• What are the full costs involved in implementing, hosting, and maintaining your eCommerce site?
• Is customer support included in the package, or is it an additional expense?
• Can it scale as our business grows?

To answer questions like these, it’s important to understand the types of solution providers in the market along with their benefits and risks to best fit your eCommerce goals.

ECOMMERCE SOLUTION CATEGORIES

Overall, there are 4 major categories of eCommerce solution providers.

• ERP native solutions (eCommerce software from the ERP company - like Epicor)
• B2B software companies (independent and private equity owned companies)
• Third party digital agencies (typically using third-party B2C eCommerce software)
• Third party resellers, consultants/value added resellers (typically contracting third party B2C eCommerce software and resources)

MAKING THE RIGHT CHOICE.

When selecting a B2B eCommerce solution, consider the unique benefits and risks of each provider type. For example, ERP-native options ensure integration with their software options, but have limited feature and usability choices. Software companies, both independent and PE-owned, bring B2B eCommerce expertise and focus but can vary in support levels and long-term stability. Third-party platforms can offer customization and feature options but may present accountability challenges. Digital agencies may provide tailored solutions along with platform expertise yet involve multiple entities and higher costs long term. Carefully weigh these factors against your specific business needs and resources.

Channel Software takes a different approach.

We were born in B2B. Our solution is built for distributors.

We developed the all-in-one CSX eCommerce platform to simplify management of the complex eCommerce needs of distributors. Our partners choose us for our deep and personal commitment to their long-term success.

We deliver:

• An integrated B2B eCommerce platform with tools (PIM, CMS, and analytics) to run their website efficiently
• Customer-driven features that address real-world business needs
• B2B eCommerce expertise and insight
• Simple, straightforward billing
• No extra fees or surprise charges
• Technically trained U.S.-based customer support

We're on a mission to make B2B eCommerce and digital catalog management effortless for distributors like you. Our approach? Accelerate your success, minimize hassles, and reduce risks.

I hope this information helps you ask better questions to get better answers during your eCommerce discovery journey. Let me know if I can answer any questions.

Matt Hemken

mhemken@channelsoftware.com

612-239-4635

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